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Look for Hope and not Hype
My friend Marques shared a message where he talked about having genuine hope over hype.
As he said, Hype abandons you in tough times but hope and faith are what will get you to the other side.
Unfortunately, our country appears to be addicted to hype and not that interested in hope for the days ahead.
Hype is an intense stimulation that works short term. It isn’t sustainable and it’s designed to produce reactions that will give you a high but as we all know, what goes up must come down.
In Hip Hop music the hype man is the one who gets the artist and the crowd all riled up. They also emphasize the really “hot” parts of the song.
Nobody goes to a show to see the hype man and half the time nobody even remembers what the hype man’s name is. (Well except for Flava Flav but that’s the exception)
Why? The hype man is there to create an atmosphere for the artist and that’s it. The hype man’s product isn’t what will last and what will stick with the people.
A few years ago in the self-improvement space where it seemed that all you needed was a big beard, tattoos, and a loud voice. These men hosted events where they screamed the F word a lot at participants to motivate them to do better.