Why you Don’t need to do MORE

Geneva Fortson
7 min readOct 28, 2021

“More is not better. Better is better. Do it Better before you do MORE”

I used to say this a lot when I taught fitness classes because I could see that many people believed that in order to make progress faster, they would need to keep doing more and more. It’s true in exercise that we want to challenge ourselves and overload our muscles with enough resistance if we want to get stronger, but we also need to make sure we are able to keep the proper form and technique with the added resistance to make sure we are doing the exercise safely and effectively.

I would never load a client who is a beginner up with a ton of resistance because they would lack the proper foundation to handle the added weight. Working on the fundamentals in exercise is challenging enough for someone just starting to exercise.

The same is true in business. When I first started out on my self-employment journey, I wasted so much money on training classes and programs that were supposed to help me grow my business. What ended up happening is that I started doing so many different things that my main source of income was beginning to suffer.

I started to notice that successful business owners were not running around town to drum up business nor were they spread too thin trying to enact million different ideas. True, successful business owners may…

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Geneva Fortson

Health and Lifestyle Transformation Coach, Women’s Health and Wellness Expert, Women’s Empowerment Evangelist, and recorder of the human experience